SEO vs SEM- WHAT DO THEY MEAN AND WHAT IS THE DIFFERENCE?
SEO vs SEM- WHAT DO THEY MEAN
AND WHAT IS THE DIFFERENCE?
SEO — SEO stands for Search Engine Optimization which targets unpaid
traffic and help in improving the quality and quantity of website and increase
website traffic on search engine such as Google, Bing etc. To increase traffic,
it includes creating high quality content, gaining links from other sites,
maintain and updating your site’s local search presence and so on. The
important factor in SEO is finding right keywords for your business and that keyword
should be relevant and have good search volume.
SEO strategy help to rank higher on google, so there are certain stages
on how google work and that are –
- Crawling — Google usually crawls your web and
look if there are any updated pages on your website. If you have more
links in your page, then it is easy for google to locate the page.
- Indexing — Here after crawling google will look
for content and images on your page and then stores the information in
google index.
- Serving — Once the indexing is done then google
decides which page of your website is most relevant and useful for users
and accordingly organize them in SERP’s.
In SEO the most important thing is your website must have uniqueness,
relevant content, creative images and quality.
SEO
has lot of benefits to the business as-
- SEO targets
quality traffic.
- SEO is
completely free of cost.
- Long term
traffic.
- Easy
conversion.
- Increase in
brand awareness.–
- Website trust
and authority.
- Higher CTR.
- Improve search
engine ranking.
SEM — Now if we talk about SEM then it is completely opposite to SEO.
SEM stands for Search Engine Marketing which is one of the most effective way
to grow your business and stand out in the market place. Search engine
marketing includes promoting your business through paid advertisement.
Advertisers bit on keywords which are mostly common and searched by users for
certain product or services which helps the advertiser the opportunity for
their ads to appear on google or other search engine when user search for that
particular keyword. At this stage Digital
marketing Company in Pimpri Chinchwad is
vital for your business because a greater number of populations are used to social
media and search engines so it’s easy to target specific audience at a time.
The
most benefits of SEM are –
- SEM helps bring
highly qualified traffic to your page.
- Help make your
brand or company known to many users across the globe.
- Helps to generate
conversion.
- Easy to measure
your conversions.
- Real time
monitoring.
- You can have a
control on maximum daily budget.
- The target is
achieved in a minimum time.
SEO and SEM both are important for business but also there is so much
difference in SEO and SEM and that are –
- Difference in
search results — In SEM
it includes ‘AD’ designation and have ad extension and on other hand in
SEO the results are organic and have featured snippets.
- Difference in
cost — In SEM you have to pay each time when
users click and on other hand in SEO you need not to pay anything, it’s
completely organic.
- Visibility — In SEM your ad is only shown to
targeted audience but in SEO anyone who search for related keyword will
land on your website and it is visible to everyone.
- Results — There is immediate result in SEM but
in SEO it takes time.
- Click through
rate — The click through rate in SEM is lower whereas in SEO is higher.
Let’s conclude, the use of SEM and SEO are different and are important
to rank higher on search engine. So according to the need of your business one
most then go for SEO or SEM.
Takeaway: — Working with Optimized InfoTech means providing your business with great
saving and our team leaves no stone unturned to ensure good returns from every
penny invested As a Best
Digital Marketing Agency in Pimpri Chinchwad, Pune Optimized Infotech is a melting pot of vibrant ideas
blasting off together to produce superb customer experiences. Having faith in
us, our clients allow our team to experiment with their online environment for
possible results.
👌🏻
ReplyDeleteThank You Sir
DeleteSo nice Article please share the more information...
ReplyDelete